You always immediately recognize an Ikea, Microsoft, Coca Cola or CNN document or logo. It is the originality (in addition to its advertising fame of course) of its global identity that makes a company recognizable. In fact, this does not strictly and specifically have to be “original”, rather truly “fitting”, coherent and systematically employed. From the logotypes to the style sheets for its documents, from the editorial style to the layout of its visuals and from its policies to its conception of how to position itself on the market, the identity of a company shapes and defines itself in a way that is homogenous and global. Obviously, the total cohesion of an identity’s constitutive elements start with the one defined by its graphic image. The colors, logos, catchphrases, visual jingles, slogans, right up to badges and running heads on company stationary all form a harmonious whole that has to be solidly constructed and built on a style sheet. Defining “corporate identity” is one of Littera Graphis’ graphic activities. Copyright © 2009 ALL rights reserved LITTERA GRAPHIS S.A. |
