A graphic designer at Littera Graphis looks at a logo or layout through the eyes of the man in the street, but also with the interpretative and critical capacity of a great intellectual. It is through this two-pronged approach that in-depth reading is born, a quality graphic designer’s capacity to read at several cognitive and productive levels. And it is this ability to read in-depth that allows them to synthesize the essence of the communication to be realized in their projects and their images. How do we respond to the professionalism of graphic designers? Usually, they are not really “men of many words”. That is the reason why they always bring their portfolios. In addition to describing the expressive force of a logotype or the communicative clarity of an image, even of a layout made up only of words set in a good typography, they show what they have been able to do and what they are capable of doing. Tell them what you want to create (that is the briefing), and they will come back to you with well drawn pages, structured with photos, images and the composed text that recreate what you need – and even beyond… Copyright © 2009 ALL rights reserved LITTERA GRAPHIS S.A. |
